MATT FREDERICK
TAKE BACK BANKING
After years of using the same cobranded collateral, our partners wanted something new to market their Kasasa products. The new campaign was rooted in our mission to lead a "revolution" of community banks and credit unions, as well as the people in their community, rising up and demanding more out of their financial products—all without overshadowing their brand. It also worked as a b2b strategy we used to bring in more community institutions.
01
direct mail
White allowed our versioned cobranded creative to work with any color partner logo. The red arrow and lockup provided branding without taking away from the reward information and partner branding.
Message 1
Message 2
Message 6
Message 1
Poster
Flyer
ATM screen
Poster
02
IN BRANCH / PRINT
Posters, take-one brochures, digital screensavers, and postcards all featured the product rewards and the partner’s logo prominently and were easily versionable for all our partners..
03
emails
Cross- and up-sell messages allowed for more content to explain the products. To accommodate various geographies and customer demographics, we offered imagery with and without people, as well as specific visuals to better feature our loan product.
Email 1
Email 2
Email 12
Email 1
04
Videos
We shot six commercials in 3 days highlighting each of our products, leaving a few seconds at the end for versioning screens, creating entertaining but human interactions and maintaining the Kasasa brand without overshadowing.
05
RADIO ADS
We wrote and produced versionable commercials about each of our Kasasa products as well as more general brand messages. "Chelfie" and "Banking like Dining" each won Communicator awards.
Landing Page 1
Landing Page 2
Lading Page 3
Landing Page 1
06
Landing pages
None of your marketing matters if it gets them to a page that doesn’t convert. These landing pages were modular and customizable while still maintaining the brand, with all the information needed to move consumers through the funnel.
CONTACT
Need creative? Whatever you need—video, radio, digital, landing pages, social, and anything else, I can provide copywriting, strategy, and direction. Let's talk KPIs!