MATT FREDERICK
Kasasa Exchange
In 2018, we built the Kasasa Exchange our b2b strategy shift to content marketing and thought leadership. This site served as a destination for financial leaders to see how the industry was evolving outside their communities and provide strategic advice on how to thrive. It was built for episodic content drops but evolved into more of a content hub where we keep all our b2b content.
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WEBSITE
The site was branded with our signature red and given its own sub-brand to ensure all content was affiliated with us without having to “sell” ourselves. We also added site navigation and an “About Kasasa” section to ensure brand visibility. We built a more prominent “featured article” space with other content pieces below. A CTA helped us limit content overload while making it clear there was more to see.
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slideshare
Slideshare content made it easy to read more content without feeling like too much at once, with visuals that made it engaging while still being informative.
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INFOGraphic
Various infographics allowed us to show statistics and trends in a more visual way while reinforcing the company brand and subtly reminding the reader what we could do for them.
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BLOG
The “meat and potatoes” of our content is blogs, The Kasasa Exchange gave them a home where they received a more visual treatment while still bringing in lots of inbound traffic.
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CONTACT
Need creative? Whatever you need—video, radio, digital, landing pages, social, and anything else, I can provide copywriting, strategy, and direction. Let's talk KPIs!