MATT FREDERICK
BE PROUD OF YOUR MONEY
In 2020, legislation allowed us to market our products directly to consumers. With our expanded product line, we did a deep dive into the brand to see how we wanted to evolve how we talked about ourselves not just as a product but as a brand. “Be proud of your money” was the result of that, a strong campaign that could work to market ourselves but with a flexible color palette to allow our partners to use it with their brand colors as well.
01
direct mail
As part of the new campaign, we created postcards that could be used for brand and product awareness as well as versions with Kasasa branding dialed way down to allow the partner institution to shine.
Message 1
Message 2
Message 3
Message 1
Homepage carousel
Checking Page
Institution Finder Page
Homepage carousel
02
WEBSITE
The new site served as digital billboard for the brand, providing a high-level summary of our mission and checking products. Downstream pages gave in-depth information and led them to search to find a local institution offering our products.
03
emails
The new brand was flexible with a color gradient that could accommodate partner brand colors but also created a strong brand on its own, so we could use it for cobranded and direct messaging.
Email 1
Email 2
Email 7
Email 1
04
Videos
We partnered with influencer Trey Kennedy to start the new campaign and bult a modular brand video that could be cut to be various lengths and focus on different messages.
05
social aDS
Two executions of social ads allowed our partners to be more colorful and stand out more, or be a bit more subdued to let their brand be the star.
Social 1
Social 2
Social 4
Social 1
CONTACT
Need creative? Whatever you need—video, radio, digital, landing pages, social, and anything else, I can provide copywriting, strategy, and direction. Let's talk KPIs!